Facebook Marketing for Restaurants
Here’s the process to create a profile.
create a page - choose 'local business or place’
add a profile picture
add a cover photo
add a short description
create a username
add a call-to-action button
choose your page tabs
set up roles - including:
admin
editor
moderator
advertiser
analyst
live contributor
verify your page
Posting content is the core of Facebook marketing. Post types include:
images
links
video
Facebook Live
Here’s a guide to strategy on Facebook.
identify your audience
location
age
gender
income
interests
evaluate your competitors
visual quality
post frequency
content mix
engagement on posts (likes, comments, shares)
response time and quality
create a content calendar
scheduling posts
best frequency and timing
get likes and fans
generating leads
creating events
Facebook advertising is highly effective. According to studies, 96% of social media marketers consider Facebook the most effective social media advertising platform. You can start with just a hundred dollars. Each click on your ad could be just $0.10-$0.30, to get a new lead. It’s simple to set up and gets fast results. You can reach your perfect audience with highly detailed targeting, based on their interest, demographics, location, and behaviour.
The campaign structure consists of:
campaign
ad set
ad
Here are the steps to set up campaigns:
step 1: select your campaign objective
step 2: give your ad campaign a name
step 3: set up your audience targeting
step 4: set up your ad placement
step 5: set up your campaign budget and bidding
step 6: set up your Facebook ads
Ad types include:
traffic and leads to your website
sales and leads for your product or service
likes and engagement of your page
visitors to your venue or event
Determine the audience and targeting. Targeting options include:
location-based targeting
country
state/region
counties
DMA (Designated Market Area)
city
postal code
specific address radius
demographics-based targeting
age
gender
language
interest-based targeting
behaviour-based targeting
Determine ad settings.
budget
daily budget
lifetime budget
schedule
run continuously
set a start and end date
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Digibites is a digital agency for Bars, Cafes, and Restaurants. We specialise in digital marketing and creative solutions that will get new customers to your door and keep customers coming back.
Our services include: consulting, online marketing, website design, branding & graphic design. We also provide an online course.